Photo: Photo-Illustration: The Strategist; Photos: Retailers
Now that I’ve covered the Black Friday shopping holiday for several years, I can say this with confidence: Whether you’re shopping for gifts or just for yourself, fashion deals can be hit-or-miss during the post-Thanksgiving buying crush. It’s so tempting to view every discount as a Very Good Deal, but not all coupon codes are created equal. I should know — as the writer tasked with helming many of the Strategist’s fashion stories — including writing about the best button-downs, high-waisted jeans, and shapewear — I’m quite discerning when it comes to what’s marked down during Cyber Weekend.
At most retailers, especially larger ones, anything less than 20 percent isn’t really worth your time. (Though whenever possible, we consider pricing history and trends and assess the latest deals accordingly.) For discounts of 30 percent and higher, or when a deal is rare or you really love something, don’t dillydally.
For this list of the best Black Friday fashion deals, I focused on showcasing retailers we’ve written about before and expert-recommended items that have the Strategist seal of approval — like Ottessa Moshfegh’s favorite pajamas and the ever-popular Levi’s we’ve dubbed the “Goldilocks of jeans.” Personally, I’ll probably do most of my shopping at Olympia Gayot’s J.Crew — I’ve already purchased this crystal-collared crewneck, but plan to keep browsing the site in my down-time.
If you’re also shopping in other product categories, like mattresses or beauty, be sure to check out our full guide to the best Black Friday sales, and sign up for our newsletter for even more deals coverage.
It only happens once a year: Get 30 percent off (almost) everything that’s full-price. Plus, get an additional 50 percent off sale items.
This classic ribbed pullover comes in a very on-trend shade of Schiaparelli shocking pink.
Baggu is a big hit with Strategist staffers — and if you’re not yet a convert, now’s your chance to get 20 percent off sitewide during Cyber Weekend.
Strategist senior writer Liza Corsillo considers this laptop sleeve the best thing she bought last year. The “ultrapadded” design protects her computer while also being slippery, so it “slide[s] into a backpack or purse quickly and easily.” (And the “neon rose” version is beloved by Strategist senior editor Jen Trolio.)
On Black Fridays past, the Brooklyn-based fine jewelry maker has offered 15 percent off almost everything. So it’s big news that this year, for the first time ever, much of its site is 20 percent off. Catbird’s jewelry section is full of (literal and figurative) gems, but check out their (admittedly smaller selection of) home and beauty goodies for clever stocking stuffers (like this chocolate caviar tin).
This is the cheapest you’ll ever see the company’s signature signet ring (which never leaves my finger).
The underwear maker is offering up to 60 percent off select colors of their bestselling bras.
Amanda McMillan, a restaurant general manager in Brooklyn, favors the “French-girl-lingerie-under-structured-boxy-menswear look” of this bra.
Like Baggu, Dagne Dover is a big name in the bag space. Whether you’re in need of one for commuting locally or traveling internationally, get 25 percent off sitewide with code BFRIYAY25.
Strategist writer Arielle Aviva was “never been a big backpack person” until she tried out this one. It easily holds her laptop as well as notebooks and pens in an interior sleeve, with a number of other pockets for everything else.
Strategist editor Maxine Builder likes the brand’s fanny pack, which has a little logo on the backside “in relatively small print” so it’s not as flashy as many others.
Everlane is taking up to 50 percent off some of its most popular styles. (You can also read our roundup of everything we recommend worth buying from the brand, at any time of year.)
Emma Wartzman, the Strategist’s kitchen-and-dining writer, says this turtleneck hugs you without being “Uniqlo Heattech-tight.”
Rarely does this much-beloved athleisure brand have sitewide sales — but now is one of those rare times. Get 40 percent off, with select (read: already marked down pre-Black Friday) styles up to 70 percent off. (You should check out our full guide to the sale, too.)
The Paloma bra earned a coveted spot in our best bras guide. Natalie Holloway, co-founder of Bala, wears hers for intense workouts, while Strategist contributor Brodie Lancaster counts it among her most worn WFH bras.
These leggings are Girlfriend Collective’s top seller, made for high-impact workouts with four-way stretch — and we’ve heard them described as “insanely comfortable.”
During J.Crew’s Black Friday Event, you can get 50 percent off plus an extra 10 percent off your entire purchase (which will appear at checkout) with code FRIDAY.
This is our pick for the best overall Oxford shirt. “They’re not disposable-feeling, but they don’t feel precious, either,” says photographer Mikael Kennedy, who even wore one on his wedding day.
Author Ottessa Moshfegh’s favorite pajamas are also now half-off. Former Strategist writer Hilary Reid (who owns an earlier version of the set) says “they have a slight air of formality to them — they’re the kind of pajamas I imagine wearing while trying to finish the last half of Swann’s Way or while reading a newspaper in bed.”
The denim house is having its best deal of the year, offering 40 percent off everything in honor of what it’s cheekily calling “Indigo Friday.” There are a number of specially priced “doorbuster deals” on topselling items, too. And the discount prices are conveniently listed on the site, so you don’t have to do checkout math.
We dubbed these Ribcage jeans the “Goldilocks of jeans,” with Builder describing them as “deliriously high.”
Strategist style columnist Chris Black calls the 501s “perfect for every occasion.”
The irreverent indie label Lisa Says Gah is offering 30 percent off sitewide when you use code GAH30 — so to stock up on horse-girl tees and not-preppy sweater vests.
This slip dress — printed with roses, bows, and strawberries — is still in stock in every size.
If your undies drawer needs an update, Knickey is offering 25 percent off sitewide.
Madewell is home to lots of Strategist-approved totes and T-shirts, and they’re all 50 percent off with code TGIF, as part of the brand’s sitewide sale.
Costume designer Sabrinna Fabi praises this top’s stretchability. “It just hugs your body really well, so you can show off your curves and still be really comfy,” she says.
Former Strategist writer Hilary Reid approves of this bodysuit, which has a thong bottom to ensure “that your tucked-in turt doesn’t budge.”
And former Strategist staffer (and noted loafer lover) Chloe Anello likes that these have the “perfect amount of chunkiness.”
The company’s cashmere is usually splurgy, but now it’s a bit less so. Take 40 percent off with code BLACKFRIDAY20.
Sabine Le Guyader, co-founder of Lady Grey Jewelry, and Torie Tilley, founder of jewelry brand Common Era, often steal their husband’s Naadam sweaters, like this classic turtleneck.
If your taste is designer, Net-a-Porter is a goldmine. Its Black Friday sales includes up to 50 percent off labels like Mara Hoffman and Missoni.
The French sneaker label is a favorite of present and past Strategist folks. And for under $100 right now, these Campos are too good of a deal to pass up.
Select Nike styles — including sneakers and sweat shorts — are an extra 20 percent off with code BLACKFRIDAY.
You’ll find a platform version of the cult-classic Air Force 1s — which we’ve named the best white sneakers — hidden in the sale section.
Nordstrom’s Holiday Deals Event continues until November 29. The retailer has boasted that there are more than 15,000 discounts available, mostly from 25 to 40 percent off — don’t miss our full guide, but I’ve included a few longtime Strategist favorites here as well.
These Hokas have been a top-clicked item on our site. We crowned them the very best slippers for men, and Timothy Grindle, co-founder of Canoe Club, describes wearing them as “walking on clouds.”
The athletic apparel company is offering 30 percent off everything (with up to 70 percent off its OV Extra — a.k.a. last-chance items — section).
“It’s supportive without being clingy or constrictive, which is a fancy way of saying I don’t need to wear a bra with it,” says Builder of this sporty little number.
Great Jones founder (and former Grub Street senior editor) Sierra Tishgart wrote an entire ode to these sweats. “If, like me, you’ve only ever worn college sweatpants with ketchup stains, they’re a revelation,” she promises.
Yes, Princess Diana’s iconic (and infamous) sheep sweater is on sale — but you’ll also find all sorts of knits for up to 75 percent off. (The company’s recent collaboration with English artist Luke Edward Hall is shockingly marked down as well.)
This Tudor-rose-patterned pullover is pretty festive, without crossing over into ugly Christmas sweater territory.
Shopbop is offering one of its best deals of the year: 25 percent off sitewide with code HOLIDAY. (Plus, if you’re an Amazon Prime Member, you get free two-day shipping if you link your account.)
The cropped cut of this coat keeps it fresh instead of fusty.
The luxury retailer recently opened up its annual sale to the public (it was previously private for subscribers), with up to 50 percent off the likes of Isabel Marant and Bottega Veneta. It’s a real don’t dillydally situation — the site is a hypebeast heaven — so shop this one sooner rather than later.
These are similar to the Gannis (a.k.a. “Danish Mansur Gavriel,” as we’ve fondly called the label) featured in our best ankle boots guide, but with a more dramatic, cleated platform.
From now until November 27, the beloved Japanese basics maker is hosting its “Arigato Event” with a number of discounts on fleece jackets, flannel shirts, and more. Sizes are going fast, so you know what to do.
Content creator Carrie Carrollo calls the brand’s Heattech line “the gold standard” — and this t-shirt is just begging to be layered.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.