The advertising situation over at X has seemingly taken a hit, with multiple publications reporting that Apple has joined a few other big-name brands in pausing advertising expenditure on Elon Musk-owned social media platform X.
A new report from Axios has detailed the events that have taken place over the last few days, explaining that the problems began when X owner Elon Musk replied to a post that claimed Jewish communities support “dialectical hatred against whites.” These reports indicate that Musk’s response to the aforementioned post, “[y]ou have said the actual truth,” has led to big advertising brands such as Google, Amazon, Disney, IBM, Oracle, and now Apple being pushed to stop ad expenditure.
X is now attempting to clean the PR nightmare up with an executive speaking to Axios on Thursday night, saying internally X has scanned the accounts mentioned in a Media Matters report that showed ads by Apple, IBM, Amazon, and Oracle next to far-right posts. X’s response to these now swept accounts is, “they will [no] longer be monetizable” and a “sensitive media” label will be placed on the specific posts in question.
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Furthermore, these posts from Elon Musk have led more than 164 Jewish rabbis and activists to call on the previously listed big-name brands to stop advertising on X.