WATCH: Nebraska WR Decoldest Crawford stars in perfect NIL ad for air conditioning company


247Sports

The age of name, image and likeness in college sports has created unique opportunities for athletes. Decoldest Crawford, a freshman wide receiver at Nebraska, serves as a prime example of a unique opportunity after recently starring in a commercial for a local heating and cooling company.

Crawford has not been a member of the Cornhuskers program for very long, but he is already showing off his acting chops. SOS Heating & Cooling released an ad in which Crawford urges viewers to make sure they have “de coldest” A/C in their homes, creating one of the more creative opportunities we’ve seen to this point in the NIL era.

Crawford, a Louisiana native who originally committed to LSU before decommitting from the Tigers, was a three-star recruit and the No. 82 wide receiver in the 2022 signing class, according to the 247Sports rankings.

Unfortunately for Crawford, his on-field debut for Nebraska will have to wait a while. Coach Scott Frost recently revealed that Crawford suffered a serious knee injury in training camp and will have to miss the entire 2022 season.

“He’s going to be out for an extended period of time with a knee injury,” Frost said, via Michael Bruntz of Husker247. “In our last scrimmage, he was the only major injury we got. I felt terrible for him, but he’ll come back strong.”



Scroll to Top